Terms of Reference (ToR) 

Media Agency – to implement a media campaign  

PartnersIraq  

Overview: 

Partners Iraq requires a media agency or consultancy firm to implement an effective media and messaging campaign on how the pervasive exploitation of labor—particularly among women, youth, and children—poses a significant challenge to human rights, economic stability, and social welfare, for one of its projects in Iraq.  The project supports the enforcement of Iraqi labor law, protect workers rights, and combat child labor. “You Are the Change” aims to build a concerted effort led by the Ministry of Labor and Social Affairs (MoLSA), in collaboration with relevant stakeholders, to address the systemic issues contributing to labor rights violations in Iraq. 

Responsibilities: 

• Posting produced content on social media pages: PartnersIraq will launch a social media campaign to raise awareness on labor law and child labor. The contracted company will design and implement the social media campaign by producing several social media contents such as videos, infographics, photos, and other forms of posts to achieve the objective of the campaign. The videos and photos will be shared based on the suggested caption that the media consultant will draft. 

• Photo Design: Making attractive images, graphics and Infographics that match the brand's style and message. 

• Photography: Taking great photos that show off the brand's products or services in a convincing way. 

• Video Production: Creating interesting videos that could be ads, demos, interviews, or other content meant for the brand's audience. 

• Social Media Promotions: Planning and running ads on Facebook and Instagram to get more people to see the brand, interact with it, and meet marketing goals. 

• Short Message Services: Provide SMS for both Telecommunication Asiacell and Zain 

• Billboards and Lid Screens 

• Data analysis: Provide data analysis to the social media consultant. 

• Reporting: monthly reports for the media progress and data 

Qualifications: 

• Creative Thinking: Coming up with innovative and exciting ideas for ads. 

• Understanding the Market: Knowing who the target audience is and what they like. 

• Choosing the Right Places to Advertise: Picking the best places to put ads and getting the best prices. 

• Making Content: Creating captivating pictures, videos, and words for ads. 

• Using the Internet for Marketing: knowledge of using Google and email as tools to gain people’s interest. 

• Managing social media: Posting content on Facebook, Instagram, etc., and engaging people who like the brand. 

• Looking at Data: Checking how well ads are doing and figuring out what to do next. 

• Handling Money: Making sure the ad budget is used wisely. 

• Working with Clients: Talking to clients, understanding what they want, and helping them out. 

• Being Flexible and Coming Up with New Ideas: Being ready to change plans if needed and thinking of new ways to do things. 

Agency timeframe:  

The media agency work will begin in January 2026 and continue until July 2026. 

Submission instructions and point of contact:  

Interested qualified and experienced candidates must submit the following documents/information no later than Sunday, December 21, 2025, to the email address This email address is being protected from spambots. You need JavaScript enabled to view it. 

• A proposal which must include media campaign strategy, monitoring and evaluation plan, and a budget  for the full product.  

• Agency profile or portfolio of successful media campaigns and projects to demonstrate your expertise and track record in the field. 

• Key personnel and their CVs 

Tender's File

694167c9c855e-scope-of-work-for-media-campaign-agency-copy-1-.docx